About MikoMiko Branch is the Co-Founder and CEO of Miss Jessie’s products for curly hair.
Under the tutelage of her African-American father, Miko Branch was raised to be an entrepreneur. Influenced by her Japanese mother and fascinated with her childhood beauty idols (Cher, Donna Summer, and Chaka Khan). Miko learned to appreciate and pay close attention to everything that was beautiful. As she grew, she merged her love of beauty with her entrepreneurial spirit and in more than almost two decades she opened the now famous Miss Jessie’s hair salon together with her sister, Titi.
Thereafter, circumstances and fate intervened and transformed Miko from a successful stylist to a style innovator and tastemaker.
Miko and Titi revolutionized and revitalized the entire hair care market by being the first to develop original and ground breaking hair products designed to enhance and enrich every type of textured curly hair for people of every ethnic background. They named the product line after their do it yourself and fiercely independent paternal grandmother – Miss Jessie.
The Miss Jessie’s brand was born in Brooklyn, NY out of necessitate. In 2000, Miko had just had a baby boy and she quickly realized that bathing a splashing new born was not good for maintaining her straight styled hair. So, she began wearing her hair natural and curly – and Titi followed behind. They loved the look (as did their salon clients), but it was difficult – if not impossible – to find any products, anywhere that were designed for maintaining and styling naturally curly hair.
Faced with this problem, the sisters looked to their grandmother for inspiration and wondered what she would do. The solution was simple. Make your own product, because that is what Miss Jessie would have done!
Miko’s finger print is evident in every aspect of the Miss Jessie’s brand from the packaging and marketing to the colors and smells of the award winning products, including favorites like Baby Buttercreme, Pillow Soft Curls, Curly Pudding, Quick Curl and newest addition Leave in Condish and Multi Cultural Curls.
Although success ultimately came, it did not come as a total surprise. Growing up, Miko was the go to gal for all of her friends and family for all their hair care needs. Miss Jessie’s is merely an extension of what Miko does best – teaching the techniques, spreading the knowledge, and demonstrating the benefits of caring for textured and naturally curly hair.
Miko continues to develop innovative, original and effective solutions for curly hair needs and she has acquired numerous accolades as a result of her remarkable tenacity.